The challenge was to take what existed and make it better—not just visually through UI improvements, but by creating and launching entirely new parts of the product. Before any pixels were pushed, we had to organize the chaos and align on the impact, risks, and benefits. That meant bringing leadership and tech together to define what truly mattered for this next chapter of the company. And I’ll be honest: getting a group of brilliant entrepreneurs and big-vision dreamers to stay focused was no small task. Reeling in the ideas, grounding the conversations, and aligning everyone on a clear six-month goal was an accomplishment all on its own.

To stay organized and keep my brain from melting, I relied on tools like Notion, the Blitz App, and (yes, I’ll admit it) ChatGPT. Not in the “do my work for me” way—no red flags here—but as a custom system I built to help our tiny product team (me + the CTO) stay aligned without drowning in meetings. I trained a private GPT using our Google Meet transcripts and project notes so it could act as a searchable knowledge base. Anyone on product or tech could ask it questions, check decisions, recall timelines, or de-fog our collective memory. I validated everything early on—cross-checking against Notion, removing casual chatter, and ensuring it only pulled from project-relevant details. After a couple of weeks, it had our goals, context, and decisions down perfectly.